The holiday season is in full swing. Everyone feels the spirit of the season and wants to give back. Whether you’re a small operation of one or a large business, there are ways to give back. Today we’ll explore the benefits of giving back to the community and how everyone can start today!
Why Giving Back to The Community Matters
Businesses have a responsibility to give back and be involved in the communities they operate in. Customers and team members expect modern businesses to have a clear CSR strategy that holds them accountable to stakeholders and the public. And aside from the business strategy, giving back when you can is something we should all strive to do. Helping others lifts the entire community. Below we’ll dive deeper into a few benefits of giving back.
Creates a Better Workplace Environment and Boosts Morale
According to the Harvard Business Journal, 90% of employees who work at companies with a strong sense of purpose say they are more inspired, motivated, and loyal. Giving team members opportunities to give back helps to create a positive environment and boosts morale. This can help with employee retention and keep the best-performing members of your team engaged.
Attracts Top Talent
A recent study found that 80% of people want to work for a company that cares about how it impacts and contributes to society. Giving back to your community shows the top talent that your company is serious about CSR and allows potential candidates to see if your company’s values align with their own.
Furthermore, more than half of respondents to the study above said they would refuse to work for an irresponsible corporation. So if you don’t give back or have a CSR plan, it could be seen as a red flag and harm your chances of hiring top performers.
Improves Brand Awareness
85% of consumers have a more positive image of a product or company when it supports a cause they believe in. Giving back demonstrates social responsibility. It can lead to positive features in the press that will increase brand awareness. The positive exposure can introduce your company to new audiences or reinforce an excellent public image to existing customers.
Attracts New Customers
People are becoming more aware of global issues and are looking to see how businesses are responding. More than ever before, consumers are looking into brand practices and policies before making purchases. Buyers want to support brands that align with their values. It’s so important they will even pay more to do so. Consumers are four to six times more likely to buy from, trust, champion, and defend companies with a strong purpose. Giving back shows consumers exactly what your purpose is and proves you are being helpful to the community.
How You Start Giving Back to the Community
Now that you understand the benefits of giving back, let’s explore how you can start. Giving back can happen in many ways. If your company doesn’t have the time to spend a day volunteering, find an alternative option that suits you. And above all, find a cause that aligns with your company values, and get started!
Donate to a Local Food Bank
Due to the pandemic, there is a significant increase in the number of people visiting food banks. Donating time or food is a fantastic way to fight hunger and give back. Consider having your team do a food drive for non-perishable items or spend time volunteering in a food bank. To help motivate your team, consider setting up a food drive and having departments compete to see who can gather the most. The team will enjoy the competitive aspect while giving to a great cause.
If you need help finding a food bank, below are some of our favorites to give back to in the Greater Puget Sound area.
Fundraise for a Cause
Monetary contributions can help charities and organizations reach their goals. Donations can go directly to what charities need the most. Consider creating an annual giving program where employees can give back. Incentivize giving by having team members vote on what charity to donate to and consider matching employee donations for maximum impact.
If possible, give your team a specific amount of paid time off to volunteer. Allow them to choose a volunteer project they are passionate about. This not only improves morale but motivates employees to get involved in the community. If you’d like to give back as a team, look into local opportunities through VolunteerMatch, the largest network of nonprofits in the world with opportunities in many fields.
Many companies volunteer their unique skills. For example, lawyers work pro-Bono to help nonprofits who can’t afford legal fees. Caterers could volunteer a day at a local food kitchen. Whatever your expertise, there is a nonprofit or cause that is sure to require your skillset!
Now Go Give Back!
Giving back to the community and CSR are must-have parts of any modern business strategy. Your employees, customers, and community expect you to engage and give back. Below is a recap of key takeaways.
- Having a CSR strategy is expected in business today
- Giving back will boost team morale, help with employee retention, and attract top talent to your company.
- There are many ways to give back, from monetary donations to volunteering time; give back in a way that makes the most sense for your organization.
- Find a cause that aligns with your company’s values and give back!