Event Conference

10 Reasons to Exhibit at NWES

In November, NWES is providing two full days of new technologies, upcoming trends, powerful speakers and industry leading ideas all under one roof. Become an exhibitor today to be a part of the largest event industry trade show and gain access to thousands of trade professionals as they gear up for 2020. Here are 10 reasons why you cannot miss #NWES2019! 

1. Promote your product or service to an engaged audience.

Research suggests one face-to-face interaction has the impact of over 30 emails. Our expo floor this year will host event, marketing and business professionals eager to experience your brand.  

2. Meet 4,000+ corporate meeting and event planners.

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As an exhibitor or sponsor of NWES, you’ll  meet in person with countless event professionals throughout the week. Our attendees are your market, and they are all in one place at NWES. 

3. Advertise in our Butler Events 2020 Event Resource Guide.

We distribute more than 5,000 copies to event planners, businesses executive assistants, and their clients. Our event guides go to all registered NWES attendees. And, each exhibitor gets a comprehensive web listing on ButlerEvents.com. 

4. Showcase all your new services and event features.

NWES is the perfect opportunity to illustrate what your business is originating in 2020. It is a chance to highlight your business and generate direct ROI from new clients.

5. Meet face-to-face with event planners and develop new business opportunities.

In attendance at NWES this year are top planners from regional businesses including everything from boutique enterprises to medium sized corporations, Microsoft, Amazon and every group that uses events to reach their business goals. Leading professionals are more frequently returning to the power of personal relationships as a vital part of business success. We in the events community believe in the power of face to face interactions in concert with technology. 

6. Network with familiar faces and develop new leads for your business.

There is almost no opportunity as wide as a showroom floor to gather potential customers. They are ready and eager to learn innovative event techniques and develop new connections. You can be that exciting new connection when you come with your elevator pitch honed to engage attendees in the few seconds it takes them to walk past your exhibit. 

7. Engage with industry and other partners to illuminate your product or service.

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Personal interaction builds our professional tribes and grows our businesses. We at NWES work to create an environment where you not only meet event planners, but you also get to showcase your products and services to other exhibitors, your potential partners. 

8. Support the Northwest Event Community. 

The Northwest is a very special community of event and meeting planners. Come to NWES to get to know the creative forces, new and seasoned faces that make up this industry in our area. We think the group we attract will embrace all the resources available to them. If you miss the show they just might miss all you have to offer. 

 9. Two Days to Exhibit 

With two full days there is more time for our attendees to slow down and explore the entire showroom floor. This works for you as an  exhibitor to cultivate stronger leads from potential customers who may have rushed through a one-day show. 

10. Educational Experience

This year we have advanced our educational programming to include Julius Solaris, Founder and Editor of  EventMB.com. Julius is the keynote speaker at NWES who’ll headline the many other industry leaders at the show. With our advancement in education we enhance our exhibitors’ opportunities as well by ensuring the audience includes business leaders as well as event professionals. 

Not Your Average Trade Show

The power of personal contact is unparalleled in the world of business. Trade shows are a routine practice for many industries to showcase products and services to fellow professionals, and in some cases the general public. The Northwest Event Show (NWES) is an industry favorite attracting event & meeting professionals to the largest trade show of its kind in the region for more than 25 years. The show also draws a huge crowd of non-industry professionals seeking inspiration for the elements in their own world that so naturally crossover into ours.

Photo- Alabastro Photography

Photo- Alabastro Photography

I recall the first year I ran into familiar faces from my father’s office at the NWES, maybe 10 or 12 years ago. His career was in the nonprofit healthcare sector, so our meeting was totally unexpected and, as it turned out, a fortuitous connection for both sides! Their team happened to be searching for a location for their annual board meeting and my venue was the perfect fit. The relationship formed on the show floor resulted in a new regular client for the venue, and a new corporate donor for the organization. Every year since I’ve looked forward to seeing some of those same faces returning to the show, looking for their next inspiration.

 

What made this interaction remarkable is these were not event planners; they were the administrators, the executive assistants, and the human resource managers who collectively influenced every aspect of their business. They are not event industry professionals, but they are expected to plan and execute meetings, team building events and holiday parties. They are creating incentive programs for sales teams. They are booking travel and accommodations for executives. They are seeking the best professionals and services in our field to support their own business objectives to be successful in theirs.

 

Photo- Alabastro Photography

Photo- Alabastro Photography

The NWES provides our local talent the opportunity to rise to the occasion and put Seattle’s innovative and contemporary reputation center stage with the event industry. Already the industry’s most prominent trade show in this part of the country, the NWES has expanded to a two-day event offering educational seminars & workshops and face-to-face networking with far more individuals than a year of hopeful happy hour mingling.

 

This is one event we as Seattle professionals cannot afford to miss, and as this year’s program highlights are unveiled it’s becoming clear – this is not your average trade show.