Event Innovation Lab™ - Thursday NOVEMBER 14

NEW! All registered NWES attendees are now invited to apply!

The exclusive and sought-after Event Innovation Lab™, presented by Julius Solaris, is aimed at clearing the confusion surrounding innovative event design practices, user experience, event technology selection, event marketing strategy, and guest satisfaction.

Admission to the Event Innovation Lab™ is through application or invitation only. All registered applications are reviewed and vetted by EventMB.com and NWES and will be notified by Oct 18, 2019 if accepted.

Seattle, WA is the 4th and final location for the 2019 series, after touring in Toronto, ON at CSE Live, and IMEX in Frankfurt, Germany and Las Vegas, NV.

The Event Innovation Lab™ is an immersive event planning training workshop aimed at high-performance agencies and corporate event teams looking to inject innovation into their events. The Lab™ brings the latest technology and trends in the event industry into service at the most challenging event environments.

Using a proprietary framework developed over 7 years of research, the activities of each workshop are designed around the challenges that attendees are experiencing, making the training hyper-targeted to your needs.  The Event Innovation Lab™ is aimed at clearing the confusion when it comes to innovative event design practices, user experience, event technology selection, event marketing strategy and guest satisfaction.

The Essentials

  • The Event Innovation Lab™ will be held on day two of the NWES, Thursday, November 14, 2019

  • Continental breakfast and lunch are included

  • The event lasts 3 hours

  • You will obtain 3 CMP credits for your attendance and a certificate of attendance

Who Should Attend:

  • Event planners looking for event growth

  • Agencies searching for more clients

  • Corporate planners looking for innovative ideas

  • Event professionals with increased competitive pressure

 What You Will Learn:

Execution: With increasing attention on budgets, the pressure to find efficiencies is high. This hands-on section of the Lab, teaches several key ideas, case studies, and discussions focused on saving you money on your next event.

Meeting Design: Expectations are rising. How can you change the rules of the game, keep interest high and deliver on the basic needs of those attending? This part of the Lab offers a simple event design model to deliver value and many great examples to inspire you.

Engagement. How can we deliver meaningful experiences? Most events ignore the most basic rules of engagement and how guests evaluate events. In this section, you will get a powerful strategic approach and practical examples from the most successful conferences, trade shows, and activations.

Sponsorship and Internal Buy-in: This section of the Lab looks at the new value of event sponsorship and how to sell events better internally. It offers case studies and best practices and delivers a course of action to make event propositions more relevant.

Admission to the Event Innovation Lab™ is through application or invitation only. Applicants must have a NWES Show Pass to apply. Limited seats available.


About the Speaker

Julius Solaris, Founder, and Editor of EventMB.com

Started in 2007, EventMB is the number one blog worldwide for event professionals. Julius is the founder of the Event Innovation Lab, an immersive training program for Fortune 500 companies and high growth event teams. He has been named one of 25 most influential individuals in the Meeting Industry.  Author of multiple books on event technology and innovation, Julius is a sought-after keynote speaker. He has presented across five continents to audiences of all backgrounds.


EventMB is the first resource online for event professionals around the world. Started in April 2007 by Julius Solaris, international speaker, author and former social media consultant for global brands.

EventMB has become the go-to online resource for Trends, Technology, Innovation and Education for the event industry. Thousands of event professionals from around the globe read EventMB daily. We are also a reference for the event startup community, giving space to initiatives to advocate and support innovation in the event industry.



Evenium is a global technology leader for in-person meetings & events. Make the presence of every participant count! Evenium empowers professionals to deliver better presentations, boost verbal & visual collaboration, and easily facilitate networking among participants via their intuitive app ConnexMe.

GES is your face-to-face marketing partner offering the most comprehensive suite of live event services and technology in the world. With more than 90 years and the most comprehensive breadth of services and technology, we bring brands and customers closer together through events and exhibits.