Business Owner’s Roundtable  

Thursday, Nov 14 | 11:00 AM - 12:30 PM | Location: Room 3

Moderated by industry expert Howard Givner, participants will discuss challenges facing event business owners, share solutions, and exchange best practices. This interactive session is designed for entrepreneurs who are serious about driving their business to the next level.

A short questionnaire will be provided in advance to customize the learning to the audience's needs.

Data & Analytics: Which Measurement Tools Are Right for Your Event

Thursday, Nov 14 | 3:00 PM - 4:00 PM | Location: Room 3

We can get lost in the sea of data collected now at every turn in the event lifecycle: marketing, registration, engagement, social media, sales pipeline, surveys and more. But not all data are created equal. Each tech vendor touts the data their product features are built to collect, though those may not be the most useful. Data rock stars like statistician Nate Silver are famous not for the volume of their data, but for knowing which specific numbers are likely to make a difference. This session will explore a variety of measurement metrics for different types of events and provide a framework for determining event success with your clients, bosses and other stakeholders. 

Learner Outcomes:

  • Overview of how, where, and why data is collected

  • Understanding which data is most useful and impactful from your events

  • A framework for event metrics that determine stakeholder success


Howard Givner  Event Leadership Institute

Howard Givner

Event Leadership Institute

With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings and small business growth strategy. Howard is the Founder and Executive Director of the Event Leadership Institute, provider of best-in-class training and education for the events industry, through online, on-demand video classes, interviews with industry leaders, white papers, webinars and live events.


Howard is the founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008.  During his tenure the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards. He is a frequent speaker at industry conferences on a wide range of topics. He currently writes the monthly In Business column for Event Solutions magazine.  He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.