Defining & Communicating Your Brand
Wednesday, Nov 13 | 1:00 PM - 2:30 PM | Location: Room 3
Every employee in an organization is key to having a strong brand, and should be recognized as a salesperson, regardless of their actual title. They represent YOU. This session will help you identify your brand voice and how to properly communicate it through all channels.
Identify your unique brand voice and effectively communicate your brand
Create a culture of sales within your team
How to properly present yourself in any setting
ABOUT KATE PATAY
Kate Patay, CPCE, is the Chief Strategy Officer of Patay Consulting, a firm designed to help businesses and individuals discover and amplify their authentic brand and image. She is an international speaker & consultant, SEPA Advisor, SEARCH Foundation Director and Lecturer at The International School of Hospitality in Las Vegas.
Kate has been a recognized industry professional and influencer for over 20 years in many facets of special events, and has served on and advised the boards of numerous associations and organizations. She currently speaks for and coaches some of the top leaders and companies in the hospitality industry and beyond, while mentoring countless individuals, inspiring upcoming leaders and advocating for numerous charitable causes.
In 2015 she was honored with the coveted Pacesetter Award from the Events Industry Council (formerly the CIC) and an Esprit Award from ILEA for her work in the Green Sector of Events. In 2016 she received the Event Solutions Spotlight Award for Innovation and Special Events Magazine named her as one of the Top 20 Under 40. Smart Meetings named her as one of the Top Meeting Professionals of 2017, a Leading Inspiring Woman in 2018, awarded her with the Hall of Fame for 2019, as well as being awarded the Top 20 Powerful Women Achievement by the Northern Nevada Business Weekly and Top 20 Trendsetter by Meetings Today.