Event Planning

How to Convince Your Boss & Get the Most Out of NWES

Written By NWES Team Member: Victoria Blasich

The Northwest Event Show is the largest and most prominent tradeshow for event and business professionals in the Pacific Northwest. This year we are expanding to two full days and are including advanced education workshops and a VIP keynote breakfast in addition to the amazing companies you can network with on the Showfloor. That said, we know that purchasing a pass and taking time off work to attend can be a concern. You’re convinced it’s worth it, but what about your boss?

That is why we are here to help you justify your attendance at this year’s Northwest Event Show to your manager or higher-ups. Here are some tips and talking points for how to convince your boss and to make the most out of your trip to the Northwest Event Show!

Looking to network and discover new partnerships?

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Building a great baseline of like-minded business associates is instrumental as you share best practices within your community of peers facing similar event-related opportunities and challenges. At NWES, you’ll have endless opportunities to connect with local subject matter experts, including corporate marketers, event technology professionals, social media gurus, and event vendors of all kinds – all under one roof. With two full days, there are more experts to talk with and more time to truly connect.

 

Interested in what’s next, new and amazing in event trends?

Staying ahead of the trends is paramount. The NWES is positioned to help you navigate through leading edge event solutions, technologies and interactive experiences in the expo. Go even deeper and advance your education of the event industry through immersive workshops, inspiring keynotes, engaging panels and more.

Any event professional would benefit from an Advanced EDU pass and the opportunity to speak and learn from some of the top creative and technology minds. From what technology can do for your business to how to design a booth to attract attendees, you’ll walk away with actionable items to bring back to your own office.

 Northwest Events Show 2018. Photo by Alabastro Photography.

If you’re ready to dive in and get hands-on training with fact-based insights from one of the industry’s most driven minds, then the VIP All Access Pass is your ticket! All VIP tickets come with admission into the keynote breakfast with Julius Solaris from EventMB.com and the exclusive opportunity to apply for his Event Innovation Lab. The lab is custom designed around its attendees, nothing generic here, Julius makes sure to cover what exactly what you need.

 

Make it a team outing!

 Northwest Events Show 2018. Photo by Alabastro Photography.

Attending a tradeshow can be a time-consuming task, unless you have your team by your side! The NWES is now two full days, with more educational sessions than ever before. Make it a team building event! By letting your team experience what’s most important to them as individuals, we’ll gain our best solutions through idea sharing and collaboration of what’s next. NWES is the perfect setting to divide and conquer. Having the opportunity to mix and match the various NWES experiences amongst your team is the perfect way to ensure you’ve heard from the valuable speakers that matter to your business, chatted with all the vendors in the expo that can provide the right solutions, and built relationships through targeted networking that can expand your services and knowledge of the industry.

Set yourself and your business up for success in 2020 by taking full advantage of what the NWES has to offer. Two full days of event and business focused education workshops, networking opportunities with potential partners and future clients and more. Get the most out of your time at the show with an Advanced EDU or VIP All Access Pass!

Still not exactly sure how to ask your boss? No worries, we’ve got you covered! Click HERE to download your custom email template to ask your boss today!

 

Victoria Blasich- Event Marketing Manager at Freemind Seattle. A boutique marketing agency focused on creating distinctive marketing campaigns and impactful event strategy to help you connect with your customers in cool and unusual ways.

How To Produce An Amazing Live Event That Makes Everybody Talk

Written by NWES guest blogger: David Doxtater of The Workshop

Live events exist in a unique bubble in the marketing space. You’re not producing digital-only creative. Live events are a blend of creativity that touches both the physical and digital world (often referred to as “experiential marketing.”) So, we often get customers who want to know exactly what live event planning is — and why it’s valuable. After all, most customers see two things — the plan and the end product.

But, behind every delectable bite of finger food and every stunning electrical display, there is thought, creativity, and ingenuity happening on the back end to pull it all together. 

At The Workshop, we create “live events.” But what is a live event? And what goes into making a great one that makes everybody talk?

It Started With A Whisper (The Start)

Here’s a secret — live events are stories. They’re a way to deliver a brand experience to customers that’s personal, exciting, fun, and ultimately brand-friendly. What does this mean? No two live events are alike!

There are millions of variables that go into a successful live event. The location, brand, customers, message, story, and activities all come together to create what will ultimately be the “live event.”

So, every brand will have a one-of-a-kind event that’s hyper-targeted and incredibly on-brand. This means combining two layers — creative and production. The creative layer is all about developing the brand story, and the production side is about the technical aspects of making that happen.

And Then She Made My Lips Hurt (The Creatives)

The beginning of the creative side starts with a client meeting. At The Workshop, we use this meeting to carefully listen to the client’s needs, goals, and story. What do they want out of the event? What kind of event is on-brand for them? And, how do they want to use this live event as a lever to accomplish internal goals?

These goals differ for every business. Often times, the networking and connections of a live event are the primary goal. 75% of businesses think that live events should form real-life connections — which can be difficult to do outside of events, especially in our current digital-first ecosystem. So, each brand has a unique blend of goals they need to capture to be able to confirm, internally, that the event created these relationships.

After the meeting, we get busy. I always lean on my team to capture the creativity of a brand. You can’t do this alone! Brands are complex, intricate organisms that are comprised of many working parts. You need your entire team to come together for this part.

We love to get theatrical. An OK live event will share the story of a brand. An AMAZING live event will invigorate attendees, create an atmosphere of fun, AND tell a brand’s story in a way that’s imaginative and thoughtful. There’s power in a brand’s story. Not only does Walker predict that branding will outpace both price and product as THE key differentiator between brands, but 70% of attendees will become customers if you create a compelling live event.

I like to start with an interesting story arc. This is what makes the brand tick. It’s the part of the live event that invites people to change and experience the brand for themselves. And, of course, you need a little theatrical twist to make it exciting and interesting. A great brand story presented through live events is only compelling if the audience is interested.

After we’ve burned our brains out creating this story, we present it to the client. If they think “It could be better,” we jump right back into that boardroom and spin up the idea generator again. We also try to ensure that they can clearly present each draft to the decision-makers in their company in a way that makes sense. After all, everybody has to check yes, or the event doesn’t happen.

I Can Hear The Chit Chat (The Production)

Once the client says, “That’s the one!“, we start the production side. The easiest way to think about the production side is that it’s all of the things that your guests can feel, hear, taste, smell, and see. It’s the enactment of that incredible creative. This is when we start thinking about the workflow, plan, and budget.

It’s time to put your scientist hat on. We want to create this compelling event in the most productive, cost-effective way imaginable. This means ensuring that each cog in the event machine is well oiled.

Questions like, “Does this work?” or “How can we make this better” start to come into play.

You also have to think about risk. This isn’t an ad popping up on social media. These are events that will have tons of people, lots of dynamic elements, and some inevitable risk factors. That’s the beauty of live events. There’s a reason that 75% of marketers think that events are the single best marketing tool; they create in-person relationships in an increasingly digital world.

But, with any real-time, in-person event, You NEED contingency plans. If plan A fails, you need to be able to fall back on plan B. And, if plan B fails, you should have plan C up your sleeve and ready-to-go.

Production is all about ensuring that the creative happens. And, that they happen without a hitch.

This includes thinking about:

  • Signage

  • Scripts

  • Technical Plans

  • Safety Plans

  • Contingency Plans

  • Vendors

  • Materials

  • Training Staff

  • etc.

I won’t go into all of the complexities baked into forming vendor deals, dynamic budgeting, etc. But, I will say that this entire business relies on forging in-person relationships — both for the client and for the live event marketers.

Everybody Talks (The Event)

Now it’s time for the fun. You want to build the production, write some scripts, hire amazing talent, and rehearse the show. Our goal is to let the client live the event before it happens. This way, they’re prepped for the show, and ready to nail any of the goals they have during the event.

Then, it’s time to run it live! Wooo! For brands, this is where you get to see the value of your event live and in-person. People will be meeting, your brand will shine, and you’ll see the power of event marketing with your own eyes.

In the end, everybody will be talking about your brand and the spectacular event they just attended. Pat yourself on the back. — you just created a live event.

Specializing in the production and design of brand enhancing events for local businesses and nonprofits, The Workshop provide clients with the ability to achieve their goals through strategic live experiences. We design and develop event concepts, and oversee show, production, and technical management. Our goal is to design event experiences that create impact and help clients achieve their objectives through the most powerful communication tool available: events.

An Eventful Chat with Julius Solaris

Northwest Event Show Team Member- Victoria Blasich

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This year at the Northwest Event Show we have the honor of hosting the founder and editor of the Event Manager Blog (EventMB.com) and the creator of the Event Innovation Lab™; Julius Solaris! EventMB.com has become a fantastic online resource for event professionals for industry insight, analysis reports and creative inspiration. While the Event Innovation Lab™ has taken Julius across the country and allowed for amazing event innovation break throughs.

For our VIP All Access ticket holders, you’ll have the chance to hear Julius at our Keynote Breakfast and apply for a coveted spot in the Event Innovation Lab™ at NWES this year. But before we can learn about how to take our events to the next level, we wanted to get to know Julius and how he sees the event world a little more first.

Northwest Event Show (NWES):  How would you introduce yourself to someone who has no experience or knowledge of the event world?

Julius Solaris (JS): I am someone passionate about events. I’ve dedicated most of my adult life understanding what makes events so special. I am a geek when it gets to events.

NWES:  As an event professional, what gets you excited about an event?

JS: I love to be pushed out of my comfort zone. I like bold event professionals that take confident steps in challenging the status quo. This is incredibly difficult in an increasingly social world. Where opinions are shouted, and you can be under scrutiny in a matter of seconds. Yet the events that really changed me are those that made me feel uncomfortable in my way of thinking, in what I was doing, in the connections I was forced to make.

As an introvert, a planner that takes care of me is one that invites me to do things I wouldn’t normally do.

NWES:  Of all the things a business could do to grow their buisness, why events?

JS: No marketing tool can match the power of face to face. We all know it. Yet events have fought a pretty difficult battle against their own nature. They are intangible experiences by definition. Therefore, hard to measure.

What has changed dramatically over the past few years is the ability to measure them. As a result, we have witnessed an incredible amount of marketing budgets to experiences. The challenges for event professionals are to step up their measurement and ROI game.

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NWES: What is the best thing you’ve seen an event accomplish?

JS: Transformation. That should be the true outcome of every event. Have attendees walk out of the event deeply changed, because they co-created something new, worth talking about with friends, family and colleagues. We discussed that in the Power of Events.

Change means higher purpose but also entertainment, learning, connection. Basic elements we sometimes forgotten because we are too busy filling an agenda or picking canapes.

NWES: Businesses are always looking for better ways to marketing themselves and grow. How do you see events as the way to do that?

JS: Whether it’s B2B or B2C an in-person event will give a human face to any brand. Younger generations crave purpose, meaning and experiences. A more modern marketing is one that embraces face to face as the most powerful weapon to engage in a personal manner. What business have today is the ability to scale events something only 10 years ago was not entirely possible.

NWES: Do different industries have different needs for events? Is there anything specific that you’ve noticed?

JS: Absolutely. In our State of Event Sponsorship report we looked at how four different verticals conceive sponsorship and what matters more for them. You will find that connection is more important for luxury, security is more important for financial. Fascinating.

NWES: What factors influence event trends the most?

JS: Younger generations are having an impact over the last couple of years. Lactation, praying, meditation rooms but also diversity and sustainability. Nobody really thought about these issues as business defining problems. As in, if we don’t get it right, we are out of business. Younger generations are pushing this change.

NWES: What are some of the biggest mistakes companies make when they host their own events?

JS: Being too focused on logistics. Which are absolutely important of course! Yet if you want to become a strategist, if you want to step up your career, you should move out of the list executioner stereotype associated with planning.

Thinking strategically fixes a lot of logistic issues. It can save money; it can engage attendees. I have no problem with making mistakes, we all do. But thinking about the venue or the food before we have considered how the event will change attendees’ trajectories is a thing of the past.

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NWES: I’m sure you’ve heard almost all the questions that people can think of when it comes to events. But what is something that you love being asked? What is something that people don’t necessarily think of when thinking of planning an event?

JS: How can I get attendees to connect better? I always get asked how to save money!

NWES: *ahem* speaking of which… since budgets are a huge pain point, what do you suggest people spend money on, and what isn’t worth the price?

JS: See I told you people always ask me that! Budget is never enough. Interestingly we asked 1100 event professionals if budget was a limitation to having great experiences most of them said yes, of course. Interestingly enough those with very high budgets for their events said that budget is absolutely not a factor in creating memorable experiences.

I believe the budget obsession is the brainchild of the being rich equals being happy mentality. Of course, you will be more comfortable, but will you achieve your objectives better?

NWES: So why do you think events are so expensive to put on?

JS: Why are events expensive? Is that so? I think there is no expensive events, there is achieving objectives or not. If events help to achieve objectives that in turn bring in revenue, they are not “expensive.”

I guess there is bad measurement and good measurement. A Facebook campaign can be a terrible waste of money if the objective and measurement are not clear.

NWES: So, it’s not just about how much money you have to throw at an event? That is great to hear! How can a small business compete with larger ones regarding events?

JS: Events are very levelling. Spending millions for phantasmagoric special effects is great but if you have a kick ass presenter who understands your audience, THAT is what attendees will remember, not the 360-degree LED screen behind them.

NWES: Just a few more questions-What is one thing that will make you want to attend an event?

JS: Sometimes a speaker, sometimes convenience, sometimes a colleague attending. In all cases how capable the event is to make me savor the transformation I will get out of it.

NWES: What is one thing that will turn you off of an event?

JS: Rigidity. Following a certain scheme because ‘this is how we do things’.

NWES: Thank you so much for spending a few days with us in Seattle this year for the Northwest Event Show! Just one last question…. If you didn’t work in the event world, what would you do?

JS: I would be an espresso barista. I am still on time to actually become one. Watch this space!

Julius Solaris will be speaking at our Keynote Breakfast on Wednesday, November 13th. Open to all attendees with a VIP All Access pass, you’ll get to kick start your day with Julius and his research-backed insights on the event world and new trends. Plus, with your VIP pass you are eligible to apply for the Event Innovation LabTM run by Julius on Thursday, November 14th.

If you already have your VIP pass- you can apply now for the Event Innovation LabTM here

To gain access to all the education sessions and the Keynote Breakfast with Julius Solaris- Register for your VIP pass Here!

Victoria Blasich- Event Marketing Manager at Freemind Seattle. A boutique marketing agency focused on creating distinctive marketing campaigns and impactful event strategy to help you connect with your customers in cool and unusual ways.

 

5 Key Elements for Successful Event Production

Written by NWES Guest Blogger: Troy Whalen of 206 Events

Whether planning a business meeting for 40 or a celebration for 4000, a solid production game-plan can make or break your event.  Hiring a knowledgeable team of professionals who can guide you through the planning process will add incredible value to your guest experience.  At 206 Events, you can expect the following elements to be front and center as we help you create the perfect event.

1.     Know your Audience

“Tell us about your group”, is always the first question I ask when meeting new clients.  Learning about past event’s successes or challenges can be a valuable tool in discovering what will work for the future.  Is it an energetic group who loves to dance?  Maybe your group is more laid back and wants to be entertained.  Perhaps engagement and group activities are a better solution to get people involved and excited about what is happening in front of them.  Whatever your group is looking for, there is a solution if you are willing to spend some time exploring options.  Instead of just doing “what worked” last year, find a way to expand successes to continually create more excitement each year by incorporating innovative and new elements to the show.

2.      Engage your Guests

Create an Immersive Experience that people can’t wait to tell their friends about!  From the moment your guests arrive, capture their attention by making your theme “pop”.  Character actors are always a hit and can really help to jump start the party.  Costumed greeters at the front door, directing guests through their experience, Paparazzi Red Carpet Photographers interacting with your “Star Guests” as they arrive, Small Group Entertainment with Magicians or Mentalists working the room during cocktail hour, Dance Instructors leading a group through the most popular dance of that particular era, there are so many options to help build excitement and create energy.

3.      Set Reasonable Budget Expectations

You’ve got the perfect idea and now you need to pay for it.  Make sure your production team is aware of budget goals to keep the boss happy.  Creating realistic expectations is an important conversation that should happen early during the planning process.  Ballpark numbers can help your vendors as they begin to plan and paint the vision for your event.  Educate yourself on costs and ask questions of your trusted professionals. Key elements need to be funded properly, so highlighting those is incredibly important.  If you’re planning a fundraiser and short the AV budget so the room isn’t properly equipped with sound and visuals, you can lose your guest’s attention and in turn miss out on capturing funds you were expecting to raise.  Balancing all elements and elevating the most important ones will create more successes in the end.

4.     Set an Intention for your Event

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Make sure your purpose is clear and obvious to your attendees.  Are you raising awareness or funds for a cause?  Celebrating accomplishments of the staff?  Networking and teambuilding for your group?  There are many ways to embed your messaging or brand through the experience.  Let’s start by creating a take away for your attendees, a clear message about the purpose of the event.  Maybe it’s as simple as a fun celebration to acknowledge your people.  Perhaps it’s a fundraiser to make sure your organization can continue it’s important work into the future.  Whatever the case, find a common thread and weave it throughout the elements of the event.  By asking key questions, and offering creative solutions, an experienced Production Team can help you keep your message focused and at the forefront of your theme.

5.     Planning your Guest Experience

Don’t ever forget who you are planning for…your guests.  Timeline and flow are critical to the success of your event.  Visualize the experience, make sure you plan for areas of congestion and wait times.  Give people a reason to move to other areas of the venue, provide an extra bar in the back, create an eye-catching element that will draw people into another space.  By giving the event some room to breathe, you will create a welcoming environment for people to navigate, allowing them the ability to fully enjoy the party.

At the end of the day, a successful event is hundreds of little details executed flawlessly.  Make sure your Production Team is experienced and prepared to address each and every element of your event.  Planning for the unexpected by creating contingency plans, organizing the show timeline, creating synergy with the vendor team and supporting you throughout the process.  By planning ahead and hiring the right company, your event experience will be a successful one! 

Troy Whalen is the owner of 206 Events, with over 25 years of experience in the private event industry.  206 Events is a Production and Entertainment Company providing Services around the Greater Puget Sound Area. Offering award-winning Event Management, DJ and Emcee Talent, Performance Entertainment, Custom Lighting Design, and Professional Audio Installations to create spectacular Corporate Galas, Holiday Celebrations, Weddings and Parties for all Occasions.

Outdoor Team-Building Activities Perfect for Summer

Written by NWES Guest Blogger: SHW

Whether you’re traveling or want to get out in your home city, team-building activities are a great way to get your staff out and about—and summer is prime season. Fast-paced race around the city? Relaxing day in the sun? There’s something for every organization! Here are some of our favorite outdoor team building exercises.

City Chase

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Not only do guests have to work as a team to complete different challenges, but this team-building activity is also a great sightseeing opportunity! Teams are given smart phones loaded with an app with special locations/clues that they need to find. Most Vendors can offer this activity either turnkey (at least in major cities) or built custom with landmarks chosen to enhance your company message. Planning for an architecture firm? Customize with locations of the most architecturally significant landmarks in the city.

This activity can also incorporate a give back! One of many companies that offers a scavenger hunt app, American Outback offers a program called “Play it Forward” where the tasks given to teams consist of random acts of kindness all over the city.

Electric Boat Scavenger Hunt

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The perfect team-building activity for a sunny Seattle day, is to head out onto Lake Union aboard a fleet of electric boats. Each team of up to 8 people board one of the 21’ long electric Duffy boats. The water’s-eye view is one of the best around! Oh—and you get to captain your own ship!

Teams are given clues to find specific points of interest, like the houseboat from the movie “Sleepless in Seattle” or Gas Works Park, that encourage them to explore the lake — and the city from a new perspective. In the process, teams learn communication skills, collaborative strategy, and have lots of fun on the water. End the day with an on-board picnic and some local wine & craft beer. Pretty sweet, right?

Geo-Caching

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Similar the City Chase activities, Geo-Caching gives each team coordinates of different objects hidden all over, and teams have to work together to find and collect as many as possible. For this one, you can set a theme, and hide “trackables” in the search areas and teach teams the history and significance of each item/location as you go.  

Here in Seattle, one of our favorite geocaching activities is inspired by the New York Times best-selling book “Boys in the Boat.” In 1936, a ragtag group of young men overcame countless obstacles and naysayers to win gold at the Berlin Olympic Games. The University of Washington crew team stunned the world with an astonishing showing at “Hitler’s Olympics,” and inspired generations. Teams follow their GPS to find key points around the UW campus related to the team’s story, while learning some local history!

Ropes Course

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A classic team-building activity, ropes courses come in all shapes and sizes so you can easily tailor this to your team’s needs. If you’re not familiar with them, a ropes course is a series of challenges where each person navigates obstacles and physical challenges and must work as a team to successfully complete each one.

For a more adventurous group, try a high ropes course. As the name suggests, these take players up in the air, usually around 15 feet or more off the ground (securely harnessed!). Expect some climbing walls, rope bridges, and sometimes even short ziplines!

 

Boat Building

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In this challenge, each team has to work together to determine whether they’ll sink… or swim. Teams are given materials and must make their own (usually cardboard) boat in a certain amount of time. They’ll encounter obstacles as they go, like supply shortages or team member switches.

At the end, they’ll be evaluated on how well they worked together to complete the task, and of course whether the boat floated or sank.

 

Sand Sculpting

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Get some sun and head to the beach! Led by a professional sand sculptor, this team-building experience pits teams against each other to create the best masterpiece.

The facilitator starts with a demonstration, teaching some basic techniques. Here the moderator can show how to incorporate your logo in each sculpture!

SHW is committed to being the best-in-class provider of creative, high-impact meeting and event experiences for the world’s leading organizations. We hire the top talent in the industry and leverage our deep industry connections, bold creativity and world-class project management expertise to delight attendees and deliver winning business results for our clients.

Habits of a Successful Event Manager

Written by NWES Guest Blogger: Victoria Blasich - Freemind Seattle

Event planning is not about hosting parties, well sometimes it is. In fact, there are so many different types of events that not all event planners and managers are the right fit for each one. Take our team at Freemind Seattle, we are a well-oiled machine when it comes to planning and executing events both large and small, at a corporate level. Whether our clients are smaller companies of 100 employees, or huge multinational tech companies tipping over the 100,000 employees mark, we’ve seen and experienced it all. And more importantly, we know what can make or break an event planner. That is why it is so important to understand not only the basics of event planning, but the types of events that need planning. This ensures we have the right skills to own our lane. In other words, don’t promise what you can’t deliver. While we excel at tradeshows and conferences, we know a cowboy themed wedding is better suited for the real wedding professionals.

People person employment document agreement contract expert success professional concept. Pretty focused clever qualified agent thinking pondering meeting with partners clients at workstation

 

Here are a few traits that we see in our favorite industry professionals. Do you have what it takes to be a successful event manager? Or maybe we should ask; Do you know what kind of event planner you want to be? Either way, there are basic skills that anyone in the event industry needs to have.

 

 

The Basics: Core Skills that Anyone in Event Planning Should Have

 

Take charge: Events won't run themselves. Which is why your client hired you. Everything from building your team, to managing volunteers, to leading your hired vendors and greeting your guests. You and your team are on point to make this event a success from the moment you begin brainstorming to the moment your client walks out of the venue for the final time. Every decision should be made with authority. No matter a planned decision or one that is made on the fly, go with your gut. If you know your client will be pleased with the decision, it’s probably the right move.

Time & budget management skills: Events currently are all about doing more with less. Less money, less time, less space. Event managers often face short lead times and have very little room for error (both figuratively and literally). This is especially true onsite at events when planners must strategically use the little time and money they have to fix issues before attendees notice or the issue affects the entire event.

 

Excellent communication & personal skills: The success or failure of events often depends on the ability of the people involved to communicate effectively. A great event planner will be able to talk to people on the phone, in person, and in writing to gather and disseminate all the necessary information they may need. You may also need to adjust how you communicate to best fit with your client and their needs. Ensure that you always provide a pleasant, approachable and confident tone when communicating via email. It is the one method of communication that we take for granted. And often times fall habit to quick responses rather than a thoughtful reply. Knowing how to anticipate what others will need, even if it’s just bringing your client a glass of water or reminding them to sit, will make a big impact.

 

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Don’t sweat the small stuff:  You do not need to be “Type A” or “OCD” to be an event planner. Being “particular” instead of a “perfectionist” allows event planners to roll with the punches and changes that are bound to happen at any event. Attention to detail is necessary, that is true, but sometimes you must let the small stuff go! Remember the overall focus and objective is the most important part of any event. Plus, you are the only one who will notice if a last-minute change was made.

 

A calm sense of urgency:  Things will go wrong, that is a given. Don’t be surprised when something doesn’t arrive or gets delivered to the wrong location, a sign is spelled wrong, something breaks, someone is late…etc. Keep your cool and use your mental toolbox to address and remedy the situation. An event planner can solve huge issues with a smile and keep everyone else calm so as not to cause more stress. When in doubt, just channel some Vanilla Ice... “If there’s a problem, yo’ I’ll solve it”

 

 

Additional Traits: Not required, but strongly desired...

 

Find your balance: Take your job seriously, take your client seriously, take the attendees seriously, but don’t take yourself too seriously…Have fun, make friends!  Stay professional; but remember to enjoy yourself. Your stress free attitude will rub off on your clients. Allow yourself some time to laugh and vent and relax after the event.

 

Build your team:  A strong support system will do so much for your mental state and effectiveness in event planning and management. Don’t be afraid to delegate tasks to your team. It will give your team sense of ownership and help you stay on track and sane. Find people that have different skill sets than you, so that your weakness is their strength and vice versa.

 

Always be learning: The only constant in this world is change. There is new tech, new products, new anything and everything coming out every day! Are you excited? You should be! Don’t get too comfortable or rely on what you’ve done before. A great event planner is always aware and ready to learn a new tool, work with a new team and try something new.

Freemind Seattle is a boutique marketing agency focused on creating distinctive marketing campaigns and impactful event strategy to help you connect with your customers in cool and unusual ways. We’ve managed events from small corporate seminars from 100 people to vast industry tradeshows with over 30,000 attendees. We craft our approach in-house and can work with any team of vendors to build a cohesive and effective event.

Melissa Bathum & Kori Monson – Partners at Freemind Seattle

Victoria Blasich- Event Marketing Manager