Event Design

Education Announcement

Written by NWES Team Member: Victoria Blasich

The Northwest Event Show has been the largest tradeshow in Seattle for local event & business professionals to network, discover new vendors for their projects and explore what the event industry has to offer. The event world is ever changing, and we understand that professionals are constantly learning. We are excited to announce that not only will the Northwest Event Show be two full days this year, but also new to the experience in this, our 25th year, is higher level education seminars.

As an attendee last year, you may have seen a few small rooms on the show floor with speakers presenting on various topics throughout the day. This year, we are doing even more and offering education tracks for the topics event and business professionals are interested in. These higher-level education sessions will be off the show floor in dedicated rooms where you can truly focus and learn from our incredible speakers.

So, what exactly will you have the chance to learn about? We focused in on five key topics for this year’s education tracks. Meeting Design, Event Technology, Personal Development & Leadership, Business Development, and Event Trends. Here is just a brief look into what you can expect from each of our key topics, and stay tuned for more sessions to be announced soon!

Teamwork of the staff, creative and friendly atmosphere

Meeting Design

Follow sessions within this track to learn how to hone your skills at keeping interest and engagement high while also ensuring that you take care of all your attendees basic needs.

How can you structure your event to delight your attendees and clients?  Expectations are changing, people want and need more out of events. Meeting design is more than just the shaping of the layout and content of an event. Learn how to design an event or corporate meeting that attracts attendees and create amazing experiences through in person and digital activations, relevant speakers and more. Learn new tricks and best practices for your next meeting, whether it be big or small!  

In fact, we have an amazing panel lined up to discuss why event and meeting design isn’t just themes and trends! Learn from our panel of top creative experts about how to design a great experience for your event. Hosted by Allison Lazar from RockLove with Emily Anderson from Lola Creative and Michael McCord from Exhibits NW, the Event Design panel is a can’t miss.

Event Technology

Sessions in this track will focus on new innovations in the tech world that will help make your life while planning and executing an event easier. With sessions on best practices with popular technical staples to demonstrations of new apps, software and digital services that will bring your event into the modern era.

No matter if you are a seasoned professional or a newbie in the event and corporate meeting world, we all use technology to plan meetings and events, communicate with our team and clients daily, promote events and more. Events are run on manpower and technology. Stop by our Tech Bar to get hands-on training on all the latest tech and gear. No matter your level of tech experience, you’ll learn how to use these technical tools to your advantage to delight your clients. With sessions lasting only 15-20, you’ll have the answers you need to start utilizing tech in your business or next event.  

Personal Development & Leadership

This track will guide you through personal development and discovery. With spotlights on team development, motivation and personal growth.  

While your business may be focused on your client’s needs and wants, don’t forget that you need to take care of yourself first and foremost. In this track, you will learn how to stay mindful during stressful times, how to cultivate your leadership ability and how to build a team that is outstanding.

Melissa Majors will be running a workshop focused on leadership strategies for women’s success. With her unique approach of ‘servant leadership’, Melissa will dive into tactics and best practices for how you can better serve your team, and yourself.

Business Development

More than networking, the Business Development track will give you face-to-face time with experts on incorporating sales and operations planning, contracts, security, marketing and risk management. This may not be the fun and exciting side of events and buisness professional’s lives, but it’s all essential. Whether you are well established, or new to the industry, you’ll learn plenty on how to keep your buisness going strong.

Nikki Raush, your very own Sales Maven, will be hosting a workshop dedicated to helping you understand how to turn your casual conversations into sales. Worried about being too pushy or how to have meaningful conversations with a stranger? Nikki will talk you through likeability and social cues and have you ready to close your next deal.

Event Trends

Attend sessions in the Event Trends education track to learn what is the hottest new thing that will have clients and attendees talking about your event. Stay ahead of the curve with insight on what attendees will love and how to implement those trends in your next project.

Remember the last time a meeting or event surprised you with something you’ve never seen before? When something in the content lineup was exactly what you were looking for, or how they managed the registration or ticket process was completely effortless? How did they use social media to accomplish that? Learn more about the power of social media with our Social Media Trends panel, hosted by Janet Granger from Two Beagles and with Michael Seifert from Q13 Fox, Josh Dirks from Project Bionic, Zachary Rozga from The Consumer Engagement Company, and Makenzie Davies from davies + dixon. You’ll love what you walk away with.

With your Advanced EDU Pass, the Northwest Event Show is not just two days of swag gathering and networking. You’ll walk away with hours of actionable teachings you can apply in your daily life, both personal and professional. The most successful buisness professionals are constantly learning, both from their peers and from professionals they admire. Take your business to the next level by actively seeking out new information, acquiring new techniques and honing your skills this year at Northwest Event Show.

What will you learn at the Northwest Event Show this year? What will you discover as your inspiration in the Pacific Northwest?

Register now for an Advanced EDU or VIP All Access pass and get access to all the higher-level education sessions and the chance to learn from the industries top minds and local superstars.

Top 10 NEW Trade Show Booth Ideas

Written by Northwest Event Show Team Member- Victoria Blasich

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So, you’ve decided to exhibit at a tradeshow, congratulations! Tradeshows are one of the best ways to get valuable face to face with potential customers and clients. Now that you’ve got a booth space…. what are you going to do with it?  Tradeshow booth design has become a huge part of any exhibitor’s plan for attracting attendees to your space, because if your booth is boring, it won’t attract attendees! You may be thinking that creating a captivating booth space may be too much work and too much money, but our friends at Event Manager Blog (EventMB.com) have put together an incredible list of 100+ amazing tradeshow booth ideas that range from DIY to the extravagant. Here is just a taste of 10 of our favorites!

 

Give your attendees a taste of the outside-

Because most tradeshows take place inside stuffy buildings under florescent lighting, giving attendees who come by your booth some greenery can be a literal breath of fresh air! Even if your company has nothing to do with plants or nature, a green space is very inviting and welcoming to any guest.

Keep costs down by investing in fake plants that you can use over and over again at future tradeshows. If you are at a multi-day show, create different arrangements for each day, don’t be afraid to rearrange to freshen up the space. Trust us, attendees will notice!

      

Say Cheese!-

Photo wall, Photobooth, Step and Repeat- whatever you want to call it, attendees love having a photo op! Make sure it’s branded with your company and have a branded hashtag ready to tell attendees to use when they share on social media. In fact, offering a giveaway or raffle for those who post is a great way to entice people to your booth, learn about your offerings, and to gather content from all those who post!

 

Everyone has a camera phone nowadays, so you save on costs by skipping hiring a professional photographer at your booth.

 

           

 

Smoothie Bikes (you read that right)-

If you’ve been to a few tradeshows, you’ll know that the food offerings are not usually the healthiest or the easiest to navigate when you have dietary restrictions. Offering attendees, a healthy treat that they get to make themselves is both nutritious and a great marketing idea. Especially if healthy living and wellness is something your company focuses on.

 

Smoothie bikes have popped up on a few tradeshow floors and allow attendees to pick their ingredients and then jump on a bike to blend them all together! You’ll have a line, so be sure to plan for that in your logistics!            

Cardboard-

Sustainability is top of mind for a lot of companies lately, and there is a huge opportunity to showcase your companies’ offerings while also demonstrating your attention to the environment and it’s limited resources.

 

Cardboard is cheap, highly customizable, packs flat and is lightweight. Which means your shipping and storage costs can be significantly less that with any other traditional booth material. Not only that, but cardboard is surprisingly sturdy, so you can even use it as chairs & tables.

 

Gamification Activities-

Take your SWAG giveaways up a notch! Instead of offering all your SWAG to whomever comes to your booth, try adding a game that attendees have to complete in order to get a prize. Anything from a simple putt-putt green, or a “guess how many candies are in the jar” can be a great conversation starter and gets attendees excited to stop by your booth!

 

If you can somehow link what your company does with the game, even better! That will reinforce with the attendees about what you do and how you can help them. Multi day show? Have a different game each day so attendees keep coming back!

          

Interactive Walls-

The usual goal at tradeshows is for companies to show attendees all about what they do and how they can help the attendees with whatever their goals are. But how often do we get to learn about the attendees on the show floor?

 

Take a step back from selling and get to know the people at the show with an interactive wall! Have them answer a fun question and leave a note on the wall. Or have them take a poll by placing a token in a jar for their opinion. It’s a fun and free way to gather some great information for your own as well!

        

 

Modular Designs-

This idea may be a little more costly to invest in initially but could be very beneficial if you exhibit at many shows during a year. Modular designs are great because they work like building blocks, you can rearrange them as needed to make whatever you need! Higher backdrop needed? Easy. More seating? Done! Create low walls for a more privacy? Of course!

 

Every show floor is different, even if you always get the same amount of floor space for your booth. Use the modular design’s ability to be flexible and switch things up each time. Your staff will be excited and any attendees that see you more than once a year will be too!

 

Enclosed Booths-

Big footprints and large, airy openings are typically what you see on a showfloor. So large tents, canopies, or even full enclosed, ‘secret’ booths instantly attract curiosity.

 

From affordable pop-up tents that fit within your booth space and can be spotted from anywhere on the floor to a custom build that keeps attendees guessing at what is behind the screen, you’ll have lots of eyes on your booth.

 

Custom Carpet & Flooring-

All tradeshows are different, not all come with all the same amenities. Flooring being one of the items that sometimes is included, and sometimes isn’t. So if you know you’ll be in a booth with no carpet, why not bring your own (if the tradeshow will allow of course)?

 

Besides giving your feet a cushy place to stand and for attendees to relax, you can brand the carpeting or flooring in your company’s colors and with your logo. A pop of color, texture or a fun print will really catch attendee’s eyes!

           

 

Meeting Areas-

The best way to close a deal, is to sit down face to face with people. That is why tradeshows are so amazing for networking and lead generation. However, tradeshow booths are mostly focused on standing room only…

 

Create some soft seating, away from the aisle, for you to sit and chat with attendees. Invite people in to sit and talk, ask about what they need, how their day is going, keep it relaxed and make your booth the place to go for a great sit down meeting.

           

Are you ready to make the most out of your next tradeshow as an exhibitor? Register now for the Northwest Event Show and get your Advanced EDU or VIP All Access pass if you haven’t yet, and if you would like to upgrade your General Admission pass, click here!   

 Victoria Blasich- Event Marketing Manager atFreemind Seattle. A boutique marketing agency focused on creating distinctive marketing campaigns and impactful event strategy to help you connect with your customers in cool and unusual ways.

Design Trends: Can I get a Hygge?

Written by NWES Guest Blogger: Robin Denny of CORT Party Rental

Hygge (pronounced hue-guh) is a Danish concept encompassing all things comfort and snug, with a focus on the simple pleasures of life. It reflects a feeling or a moment, whether alone or with friends, that is cozy, charming and special.

Fashion and home trends have often foreshadowed event trends, and the events industry has trended towards elements that transform a blank slate into an area of comfort and relaxation. Color and pattern trends include blue hues in seating, complemented by warm brown tones and vibrant metallics. Nature- and tropical-inspired motifs are also prominent.

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Comfort and relaxation don’t have to sacrifice luxury and glamour. Art deco-inspired furnishings boast channel stitching, curved edges, lush fabrics and soft colorful hues. Textured fabrics and velvets lend balance to the metallic bronzes and marble surfaces. Danish modern silhouettes take center stage on soft seating, updated with rounded edges and unexpected details, such as black metal frames.

These modern industrial frames paired with faux wood or marble laminates bring the mixed materials trends to life. And while gray has been a consistent neutral in seating, blues are also catching on. Luckily, these hues play well together, as well as with emerging browns.

CORT Party Rental’s Heritage Coffee and End Table, and CORT Event’s luxurious Wentworth chair, represent this trend toward rich browns mixed with hard black finishes for a balanced design aesthetic. Infuse elements of marble, velvet and bronze metallic furnishings for an eclectic design that incorporates the on-trend art deco, Danish modern and rustic themes.

For an elevated look that won’t overwhelm an aesthetic, CORT experts recommend faux fur. Natural fur looks are on the move for this winter season, and also reflect the hygge movement. Both CORT Events and CORT Party Rental have a new selection of pillows and rugs designed to bring another layer of coziness to your lounge area.

As we move into the second half of the year, event planners can embrace two different color stories: the warm earth tones, reminiscent of the 1970s, and more vibrant colors like rich cranberry reds, pinks and salmon. These are colors that bring life and vitality to a space, while still maintaining a sophisticated sense of calm.

Have you designed an event using hygge aesthetics? We would love to see your photos and hear more about your experience. Share in the comments below!  

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About CORT Party Rental

CORT Party Rental is the leading special event rental company in the Pacific Northwest, featuring the largest selection of party rental inventory in the region and an experienced team of experts skilled at bringing event visions to life. With more than 50 years of experience, CORT Party Rental specializes in tenting, seating, tableware, décor and more. It has locations in Everett and Fife, Washington, serving the Pacific Northwest. To learn more, visit www.CORTpartyrental.com.

About CORT Events

CORT Events is the leading provider of rental furnishings for the meeting, exhibition, and events industries with an extensive selection of high-quality furnishings available nationwide. Having a partner like CORT Events can make almost anything possible. CORT’s team of skilled professionals understands the vision and helps transform any event into an engaging and memorable experience. To learn more about CORT’s exhibit and event rental collections and its free online 2D and 3D planning tool, visit www.CORTevents.com.