Event Tips

How to Convince Your Boss & Get the Most Out of NWES

Written By NWES Team Member: Victoria Blasich

The Northwest Event Show is the largest and most prominent tradeshow for event and business professionals in the Pacific Northwest. This year we are expanding to two full days and are including advanced education workshops and a VIP keynote breakfast in addition to the amazing companies you can network with on the Showfloor. That said, we know that purchasing a pass and taking time off work to attend can be a concern. You’re convinced it’s worth it, but what about your boss?

That is why we are here to help you justify your attendance at this year’s Northwest Event Show to your manager or higher-ups. Here are some tips and talking points for how to convince your boss and to make the most out of your trip to the Northwest Event Show!

Looking to network and discover new partnerships?

gesture, partnership and cooperation concept - handshake of people at international business conference

Building a great baseline of like-minded business associates is instrumental as you share best practices within your community of peers facing similar event-related opportunities and challenges. At NWES, you’ll have endless opportunities to connect with local subject matter experts, including corporate marketers, event technology professionals, social media gurus, and event vendors of all kinds – all under one roof. With two full days, there are more experts to talk with and more time to truly connect.

 

Interested in what’s next, new and amazing in event trends?

Staying ahead of the trends is paramount. The NWES is positioned to help you navigate through leading edge event solutions, technologies and interactive experiences in the expo. Go even deeper and advance your education of the event industry through immersive workshops, inspiring keynotes, engaging panels and more.

Any event professional would benefit from an Advanced EDU pass and the opportunity to speak and learn from some of the top creative and technology minds. From what technology can do for your business to how to design a booth to attract attendees, you’ll walk away with actionable items to bring back to your own office.

 Northwest Events Show 2018. Photo by Alabastro Photography.

If you’re ready to dive in and get hands-on training with fact-based insights from one of the industry’s most driven minds, then the VIP All Access Pass is your ticket! All VIP tickets come with admission into the keynote breakfast with Julius Solaris from EventMB.com and the exclusive opportunity to apply for his Event Innovation Lab. The lab is custom designed around its attendees, nothing generic here, Julius makes sure to cover what exactly what you need.

 

Make it a team outing!

 Northwest Events Show 2018. Photo by Alabastro Photography.

Attending a tradeshow can be a time-consuming task, unless you have your team by your side! The NWES is now two full days, with more educational sessions than ever before. Make it a team building event! By letting your team experience what’s most important to them as individuals, we’ll gain our best solutions through idea sharing and collaboration of what’s next. NWES is the perfect setting to divide and conquer. Having the opportunity to mix and match the various NWES experiences amongst your team is the perfect way to ensure you’ve heard from the valuable speakers that matter to your business, chatted with all the vendors in the expo that can provide the right solutions, and built relationships through targeted networking that can expand your services and knowledge of the industry.

Set yourself and your business up for success in 2020 by taking full advantage of what the NWES has to offer. Two full days of event and business focused education workshops, networking opportunities with potential partners and future clients and more. Get the most out of your time at the show with an Advanced EDU or VIP All Access Pass!

Still not exactly sure how to ask your boss? No worries, we’ve got you covered! Click HERE to download your custom email template to ask your boss today!

 

Victoria Blasich- Event Marketing Manager at Freemind Seattle. A boutique marketing agency focused on creating distinctive marketing campaigns and impactful event strategy to help you connect with your customers in cool and unusual ways.

Top 10 NEW Trade Show Booth Ideas

Written by Northwest Event Show Team Member- Victoria Blasich

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So, you’ve decided to exhibit at a tradeshow, congratulations! Tradeshows are one of the best ways to get valuable face to face with potential customers and clients. Now that you’ve got a booth space…. what are you going to do with it?  Tradeshow booth design has become a huge part of any exhibitor’s plan for attracting attendees to your space, because if your booth is boring, it won’t attract attendees! You may be thinking that creating a captivating booth space may be too much work and too much money, but our friends at Event Manager Blog (EventMB.com) have put together an incredible list of 100+ amazing tradeshow booth ideas that range from DIY to the extravagant. Here is just a taste of 10 of our favorites!

 

Give your attendees a taste of the outside-

Because most tradeshows take place inside stuffy buildings under florescent lighting, giving attendees who come by your booth some greenery can be a literal breath of fresh air! Even if your company has nothing to do with plants or nature, a green space is very inviting and welcoming to any guest.

Keep costs down by investing in fake plants that you can use over and over again at future tradeshows. If you are at a multi-day show, create different arrangements for each day, don’t be afraid to rearrange to freshen up the space. Trust us, attendees will notice!

      

Say Cheese!-

Photo wall, Photobooth, Step and Repeat- whatever you want to call it, attendees love having a photo op! Make sure it’s branded with your company and have a branded hashtag ready to tell attendees to use when they share on social media. In fact, offering a giveaway or raffle for those who post is a great way to entice people to your booth, learn about your offerings, and to gather content from all those who post!

 

Everyone has a camera phone nowadays, so you save on costs by skipping hiring a professional photographer at your booth.

 

           

 

Smoothie Bikes (you read that right)-

If you’ve been to a few tradeshows, you’ll know that the food offerings are not usually the healthiest or the easiest to navigate when you have dietary restrictions. Offering attendees, a healthy treat that they get to make themselves is both nutritious and a great marketing idea. Especially if healthy living and wellness is something your company focuses on.

 

Smoothie bikes have popped up on a few tradeshow floors and allow attendees to pick their ingredients and then jump on a bike to blend them all together! You’ll have a line, so be sure to plan for that in your logistics!            

Cardboard-

Sustainability is top of mind for a lot of companies lately, and there is a huge opportunity to showcase your companies’ offerings while also demonstrating your attention to the environment and it’s limited resources.

 

Cardboard is cheap, highly customizable, packs flat and is lightweight. Which means your shipping and storage costs can be significantly less that with any other traditional booth material. Not only that, but cardboard is surprisingly sturdy, so you can even use it as chairs & tables.

 

Gamification Activities-

Take your SWAG giveaways up a notch! Instead of offering all your SWAG to whomever comes to your booth, try adding a game that attendees have to complete in order to get a prize. Anything from a simple putt-putt green, or a “guess how many candies are in the jar” can be a great conversation starter and gets attendees excited to stop by your booth!

 

If you can somehow link what your company does with the game, even better! That will reinforce with the attendees about what you do and how you can help them. Multi day show? Have a different game each day so attendees keep coming back!

          

Interactive Walls-

The usual goal at tradeshows is for companies to show attendees all about what they do and how they can help the attendees with whatever their goals are. But how often do we get to learn about the attendees on the show floor?

 

Take a step back from selling and get to know the people at the show with an interactive wall! Have them answer a fun question and leave a note on the wall. Or have them take a poll by placing a token in a jar for their opinion. It’s a fun and free way to gather some great information for your own as well!

        

 

Modular Designs-

This idea may be a little more costly to invest in initially but could be very beneficial if you exhibit at many shows during a year. Modular designs are great because they work like building blocks, you can rearrange them as needed to make whatever you need! Higher backdrop needed? Easy. More seating? Done! Create low walls for a more privacy? Of course!

 

Every show floor is different, even if you always get the same amount of floor space for your booth. Use the modular design’s ability to be flexible and switch things up each time. Your staff will be excited and any attendees that see you more than once a year will be too!

 

Enclosed Booths-

Big footprints and large, airy openings are typically what you see on a showfloor. So large tents, canopies, or even full enclosed, ‘secret’ booths instantly attract curiosity.

 

From affordable pop-up tents that fit within your booth space and can be spotted from anywhere on the floor to a custom build that keeps attendees guessing at what is behind the screen, you’ll have lots of eyes on your booth.

 

Custom Carpet & Flooring-

All tradeshows are different, not all come with all the same amenities. Flooring being one of the items that sometimes is included, and sometimes isn’t. So if you know you’ll be in a booth with no carpet, why not bring your own (if the tradeshow will allow of course)?

 

Besides giving your feet a cushy place to stand and for attendees to relax, you can brand the carpeting or flooring in your company’s colors and with your logo. A pop of color, texture or a fun print will really catch attendee’s eyes!

           

 

Meeting Areas-

The best way to close a deal, is to sit down face to face with people. That is why tradeshows are so amazing for networking and lead generation. However, tradeshow booths are mostly focused on standing room only…

 

Create some soft seating, away from the aisle, for you to sit and chat with attendees. Invite people in to sit and talk, ask about what they need, how their day is going, keep it relaxed and make your booth the place to go for a great sit down meeting.

           

Are you ready to make the most out of your next tradeshow as an exhibitor? Register now for the Northwest Event Show and get your Advanced EDU or VIP All Access pass if you haven’t yet, and if you would like to upgrade your General Admission pass, click here!   

 Victoria Blasich- Event Marketing Manager atFreemind Seattle. A boutique marketing agency focused on creating distinctive marketing campaigns and impactful event strategy to help you connect with your customers in cool and unusual ways.

How To Produce An Amazing Live Event That Makes Everybody Talk

Written by NWES guest blogger: David Doxtater of The Workshop

Live events exist in a unique bubble in the marketing space. You’re not producing digital-only creative. Live events are a blend of creativity that touches both the physical and digital world (often referred to as “experiential marketing.”) So, we often get customers who want to know exactly what live event planning is — and why it’s valuable. After all, most customers see two things — the plan and the end product.

But, behind every delectable bite of finger food and every stunning electrical display, there is thought, creativity, and ingenuity happening on the back end to pull it all together. 

At The Workshop, we create “live events.” But what is a live event? And what goes into making a great one that makes everybody talk?

It Started With A Whisper (The Start)

Here’s a secret — live events are stories. They’re a way to deliver a brand experience to customers that’s personal, exciting, fun, and ultimately brand-friendly. What does this mean? No two live events are alike!

There are millions of variables that go into a successful live event. The location, brand, customers, message, story, and activities all come together to create what will ultimately be the “live event.”

So, every brand will have a one-of-a-kind event that’s hyper-targeted and incredibly on-brand. This means combining two layers — creative and production. The creative layer is all about developing the brand story, and the production side is about the technical aspects of making that happen.

And Then She Made My Lips Hurt (The Creatives)

The beginning of the creative side starts with a client meeting. At The Workshop, we use this meeting to carefully listen to the client’s needs, goals, and story. What do they want out of the event? What kind of event is on-brand for them? And, how do they want to use this live event as a lever to accomplish internal goals?

These goals differ for every business. Often times, the networking and connections of a live event are the primary goal. 75% of businesses think that live events should form real-life connections — which can be difficult to do outside of events, especially in our current digital-first ecosystem. So, each brand has a unique blend of goals they need to capture to be able to confirm, internally, that the event created these relationships.

After the meeting, we get busy. I always lean on my team to capture the creativity of a brand. You can’t do this alone! Brands are complex, intricate organisms that are comprised of many working parts. You need your entire team to come together for this part.

We love to get theatrical. An OK live event will share the story of a brand. An AMAZING live event will invigorate attendees, create an atmosphere of fun, AND tell a brand’s story in a way that’s imaginative and thoughtful. There’s power in a brand’s story. Not only does Walker predict that branding will outpace both price and product as THE key differentiator between brands, but 70% of attendees will become customers if you create a compelling live event.

I like to start with an interesting story arc. This is what makes the brand tick. It’s the part of the live event that invites people to change and experience the brand for themselves. And, of course, you need a little theatrical twist to make it exciting and interesting. A great brand story presented through live events is only compelling if the audience is interested.

After we’ve burned our brains out creating this story, we present it to the client. If they think “It could be better,” we jump right back into that boardroom and spin up the idea generator again. We also try to ensure that they can clearly present each draft to the decision-makers in their company in a way that makes sense. After all, everybody has to check yes, or the event doesn’t happen.

I Can Hear The Chit Chat (The Production)

Once the client says, “That’s the one!“, we start the production side. The easiest way to think about the production side is that it’s all of the things that your guests can feel, hear, taste, smell, and see. It’s the enactment of that incredible creative. This is when we start thinking about the workflow, plan, and budget.

It’s time to put your scientist hat on. We want to create this compelling event in the most productive, cost-effective way imaginable. This means ensuring that each cog in the event machine is well oiled.

Questions like, “Does this work?” or “How can we make this better” start to come into play.

You also have to think about risk. This isn’t an ad popping up on social media. These are events that will have tons of people, lots of dynamic elements, and some inevitable risk factors. That’s the beauty of live events. There’s a reason that 75% of marketers think that events are the single best marketing tool; they create in-person relationships in an increasingly digital world.

But, with any real-time, in-person event, You NEED contingency plans. If plan A fails, you need to be able to fall back on plan B. And, if plan B fails, you should have plan C up your sleeve and ready-to-go.

Production is all about ensuring that the creative happens. And, that they happen without a hitch.

This includes thinking about:

  • Signage

  • Scripts

  • Technical Plans

  • Safety Plans

  • Contingency Plans

  • Vendors

  • Materials

  • Training Staff

  • etc.

I won’t go into all of the complexities baked into forming vendor deals, dynamic budgeting, etc. But, I will say that this entire business relies on forging in-person relationships — both for the client and for the live event marketers.

Everybody Talks (The Event)

Now it’s time for the fun. You want to build the production, write some scripts, hire amazing talent, and rehearse the show. Our goal is to let the client live the event before it happens. This way, they’re prepped for the show, and ready to nail any of the goals they have during the event.

Then, it’s time to run it live! Wooo! For brands, this is where you get to see the value of your event live and in-person. People will be meeting, your brand will shine, and you’ll see the power of event marketing with your own eyes.

In the end, everybody will be talking about your brand and the spectacular event they just attended. Pat yourself on the back. — you just created a live event.

Specializing in the production and design of brand enhancing events for local businesses and nonprofits, The Workshop provide clients with the ability to achieve their goals through strategic live experiences. We design and develop event concepts, and oversee show, production, and technical management. Our goal is to design event experiences that create impact and help clients achieve their objectives through the most powerful communication tool available: events.

5 Key Elements for Successful Event Production

Written by NWES Guest Blogger: Troy Whalen of 206 Events

Whether planning a business meeting for 40 or a celebration for 4000, a solid production game-plan can make or break your event.  Hiring a knowledgeable team of professionals who can guide you through the planning process will add incredible value to your guest experience.  At 206 Events, you can expect the following elements to be front and center as we help you create the perfect event.

1.     Know your Audience

“Tell us about your group”, is always the first question I ask when meeting new clients.  Learning about past event’s successes or challenges can be a valuable tool in discovering what will work for the future.  Is it an energetic group who loves to dance?  Maybe your group is more laid back and wants to be entertained.  Perhaps engagement and group activities are a better solution to get people involved and excited about what is happening in front of them.  Whatever your group is looking for, there is a solution if you are willing to spend some time exploring options.  Instead of just doing “what worked” last year, find a way to expand successes to continually create more excitement each year by incorporating innovative and new elements to the show.

2.      Engage your Guests

Create an Immersive Experience that people can’t wait to tell their friends about!  From the moment your guests arrive, capture their attention by making your theme “pop”.  Character actors are always a hit and can really help to jump start the party.  Costumed greeters at the front door, directing guests through their experience, Paparazzi Red Carpet Photographers interacting with your “Star Guests” as they arrive, Small Group Entertainment with Magicians or Mentalists working the room during cocktail hour, Dance Instructors leading a group through the most popular dance of that particular era, there are so many options to help build excitement and create energy.

3.      Set Reasonable Budget Expectations

You’ve got the perfect idea and now you need to pay for it.  Make sure your production team is aware of budget goals to keep the boss happy.  Creating realistic expectations is an important conversation that should happen early during the planning process.  Ballpark numbers can help your vendors as they begin to plan and paint the vision for your event.  Educate yourself on costs and ask questions of your trusted professionals. Key elements need to be funded properly, so highlighting those is incredibly important.  If you’re planning a fundraiser and short the AV budget so the room isn’t properly equipped with sound and visuals, you can lose your guest’s attention and in turn miss out on capturing funds you were expecting to raise.  Balancing all elements and elevating the most important ones will create more successes in the end.

4.     Set an Intention for your Event

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Make sure your purpose is clear and obvious to your attendees.  Are you raising awareness or funds for a cause?  Celebrating accomplishments of the staff?  Networking and teambuilding for your group?  There are many ways to embed your messaging or brand through the experience.  Let’s start by creating a take away for your attendees, a clear message about the purpose of the event.  Maybe it’s as simple as a fun celebration to acknowledge your people.  Perhaps it’s a fundraiser to make sure your organization can continue it’s important work into the future.  Whatever the case, find a common thread and weave it throughout the elements of the event.  By asking key questions, and offering creative solutions, an experienced Production Team can help you keep your message focused and at the forefront of your theme.

5.     Planning your Guest Experience

Don’t ever forget who you are planning for…your guests.  Timeline and flow are critical to the success of your event.  Visualize the experience, make sure you plan for areas of congestion and wait times.  Give people a reason to move to other areas of the venue, provide an extra bar in the back, create an eye-catching element that will draw people into another space.  By giving the event some room to breathe, you will create a welcoming environment for people to navigate, allowing them the ability to fully enjoy the party.

At the end of the day, a successful event is hundreds of little details executed flawlessly.  Make sure your Production Team is experienced and prepared to address each and every element of your event.  Planning for the unexpected by creating contingency plans, organizing the show timeline, creating synergy with the vendor team and supporting you throughout the process.  By planning ahead and hiring the right company, your event experience will be a successful one! 

Troy Whalen is the owner of 206 Events, with over 25 years of experience in the private event industry.  206 Events is a Production and Entertainment Company providing Services around the Greater Puget Sound Area. Offering award-winning Event Management, DJ and Emcee Talent, Performance Entertainment, Custom Lighting Design, and Professional Audio Installations to create spectacular Corporate Galas, Holiday Celebrations, Weddings and Parties for all Occasions.

Outdoor Team-Building Activities Perfect for Summer

Written by NWES Guest Blogger: SHW

Whether you’re traveling or want to get out in your home city, team-building activities are a great way to get your staff out and about—and summer is prime season. Fast-paced race around the city? Relaxing day in the sun? There’s something for every organization! Here are some of our favorite outdoor team building exercises.

City Chase

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Not only do guests have to work as a team to complete different challenges, but this team-building activity is also a great sightseeing opportunity! Teams are given smart phones loaded with an app with special locations/clues that they need to find. Most Vendors can offer this activity either turnkey (at least in major cities) or built custom with landmarks chosen to enhance your company message. Planning for an architecture firm? Customize with locations of the most architecturally significant landmarks in the city.

This activity can also incorporate a give back! One of many companies that offers a scavenger hunt app, American Outback offers a program called “Play it Forward” where the tasks given to teams consist of random acts of kindness all over the city.

Electric Boat Scavenger Hunt

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The perfect team-building activity for a sunny Seattle day, is to head out onto Lake Union aboard a fleet of electric boats. Each team of up to 8 people board one of the 21’ long electric Duffy boats. The water’s-eye view is one of the best around! Oh—and you get to captain your own ship!

Teams are given clues to find specific points of interest, like the houseboat from the movie “Sleepless in Seattle” or Gas Works Park, that encourage them to explore the lake — and the city from a new perspective. In the process, teams learn communication skills, collaborative strategy, and have lots of fun on the water. End the day with an on-board picnic and some local wine & craft beer. Pretty sweet, right?

Geo-Caching

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Similar the City Chase activities, Geo-Caching gives each team coordinates of different objects hidden all over, and teams have to work together to find and collect as many as possible. For this one, you can set a theme, and hide “trackables” in the search areas and teach teams the history and significance of each item/location as you go.  

Here in Seattle, one of our favorite geocaching activities is inspired by the New York Times best-selling book “Boys in the Boat.” In 1936, a ragtag group of young men overcame countless obstacles and naysayers to win gold at the Berlin Olympic Games. The University of Washington crew team stunned the world with an astonishing showing at “Hitler’s Olympics,” and inspired generations. Teams follow their GPS to find key points around the UW campus related to the team’s story, while learning some local history!

Ropes Course

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A classic team-building activity, ropes courses come in all shapes and sizes so you can easily tailor this to your team’s needs. If you’re not familiar with them, a ropes course is a series of challenges where each person navigates obstacles and physical challenges and must work as a team to successfully complete each one.

For a more adventurous group, try a high ropes course. As the name suggests, these take players up in the air, usually around 15 feet or more off the ground (securely harnessed!). Expect some climbing walls, rope bridges, and sometimes even short ziplines!

 

Boat Building

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In this challenge, each team has to work together to determine whether they’ll sink… or swim. Teams are given materials and must make their own (usually cardboard) boat in a certain amount of time. They’ll encounter obstacles as they go, like supply shortages or team member switches.

At the end, they’ll be evaluated on how well they worked together to complete the task, and of course whether the boat floated or sank.

 

Sand Sculpting

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Get some sun and head to the beach! Led by a professional sand sculptor, this team-building experience pits teams against each other to create the best masterpiece.

The facilitator starts with a demonstration, teaching some basic techniques. Here the moderator can show how to incorporate your logo in each sculpture!

SHW is committed to being the best-in-class provider of creative, high-impact meeting and event experiences for the world’s leading organizations. We hire the top talent in the industry and leverage our deep industry connections, bold creativity and world-class project management expertise to delight attendees and deliver winning business results for our clients.

Interview with Lee Papa, Mindfulness & Meditation Speaker

Written by NWES Team Member- Victoria Blasich

This year at the Northwest Event Show, you’ll not only have the chance to wander the aisles, networking and discovering how events can help grow your business, you’ll get the chance to learn how to grow personally as well.

Lee Papa, internationally recognized and leading Mindfulness & Meditation Speaker, Trainer and Coach will be with us this year hosting her signature “Mindfulness LoungeTM” . Any attendee with an EDU or VIP pass will have the chance to experience Lee and her vision in person. We couldn’t wait until November, so we asked a few questions that have been weighing on us for a while and Lee was more than happy to help!

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Northwest Event Show (NWES): Mindfulness is a tricky subject to define for a lot of people. When you’re teaching “mindfulness” what is that exactly?

Lee Papa (LP): Simply put, Mindfulness is Awareness. Awareness of your thoughts, words, actions and the world around you in non-judgement.  That’s the tricky part.  The non-judgement. And since we tend to judge ourselves the most, we typically – especially beginners, bring that to meditation practice. 

NWES: Non-Judgement, what is that concept?

LP: Instead of observing your surroundings and actions and placing them into mental categories and planning actions of good, bad or neutral based on your previous life experiences and cognitive processes, you are simply open to them. Non-Judgement is letting go of the automatic judgments that arise in your mind with every experience you have.

NWES: What do you think the biggest hurdle is for people to embrace mindfulness? For an individual and a corporation?

LP:  That is easy; [the biggest hurdle is] making their mindfulness practice a priority. It takes the individual to give it the necessary commitment it is due. It does not happen by osmosis. The individual or corporation must take responsibility to make it a priority.

NWES:  Sometimes, mindfulness conversations are answered with mocking tones, how can someone new to the process bring up the topic?

LP:  Practice mindfulness yourself and the fear of ridicule will melt away. Lead by example. There are many powerful and successful business-people who practice meditation and mindfulness and swear by it.

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NWES: We’ve all heard the concern or worry that ‘mindfulness’ may be seen as laziness, since so much of the corporate world celebrates stressful days and working non-stop. Working hard, staying late, pushing yourself to the limit seems to the be norm in the business community. How can someone still be productive, but stay mindful? And not make co-workers and employers feel like they are slacking off?

LP: I would say…”Who cares?!”  HAHA!  It doesn’t matter what anyone else thinks.  Own your health and wellbeing.  Make you a priority. One of my mantras that I provide my students that taps into this question is… “Nourish Yourself Mindfully, Give From The Overflow.”

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The simple answer is that you actually become more productive with more ease and grace when you practice mindfulness in your daily life. More success with less effort.  It is just an old antiquated program that most are running in their subconscious that “Stress is a Badge of Honor”. And “Stress is a requirement to get the job done.” Nope! It is not! I would suggest working with a Coach to help guide you through the early stages of the emerging and awakened being that you will become during the process of self-observation through mindfulness practice to shift that old program.

And quite honestly things are shifting in a big way.  Over the last few years, I have experienced an enormous shift in the industry and more and more people are embracing the practice. And offering it in their meetings and training their employees.

NWES: The idea of ‘Meditation’ comes with a lot of baggage and pre-conceived notions. How do you introduce people to this and keep their minds open about it?

LP:  Meditation and mindfulness are practices that often elude the very ones who need it most.  I keep things simple, accessible, fun and experiential.  Because once the individual, who has not been able to successfully quiet the mind or meditate previously, has an experience in one of my Mindfulness Lounges™, they are instantly converts and huge supporters.  It changes their life! I have been teaching meditation and mindfulness to professionals for many years.  I have heard, and experienced myself in the beginning, all the resistance you can imagine.  I understand how to break through it and provide meeting attendees with a tool and takeaway that is mind shifting. 

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NWES: What do you suggest for people who are not interested in Meditation breaks, how else can they work on being mindful and recharging during the day?

LP: There are many forms of meditation that can kick start an individual into awareness.  Simply taking a walk with no electronics.  Breathing rhythmically.  Journaling.  These are good places to start.  However, the key is consistency.  Mindfulness Training, as I teach it goes far beyond the mind.  Meditation is a part of it but not one in the same.   Mindfulness equals awareness.  So, begin to be aware in non-judgement of the words that you speak and the thoughts that you carry.  Are they nourishing and optimal or are they poisoning your productive path to wellbeing?

NWES:  What is a question that you never get asked, but would love to answer?

LP:  What is the meaning of life? I’m kidding, and while I may not know the answer; I do know where the answer resides.  Within.

NWES: Thank you so much for being a part of the Northwest Event Show family this year! One last question. If you had a week to spend in Seattle, what would you do?

LP: I would take a food and culture tour each day that specializes in a specific area of town. North, East, South, West Seattle, Tacoma, Olympia etc. Explore the museums in the city and of course nature walks!

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Lee Papa will be speaking and leading meditation sessions at this years Northwest Event Show. Open to all attendees with an EDU or VIP pass, you’ll learn more than you thought possible at a tradeshow! Register now for your EDU or VIP pass if you haven’t yet, and if you would like to upgrade your General Admission pass, click here!  

 Victoria Blasich- Event Marketing Manager at Freemind Seattle. A boutique marketing agency focused on creating distinctive marketing campaigns and impactful event strategy to help you connect with your customers in cool and unusual ways.