Eventprof

Education Announcement

Written by NWES Team Member: Victoria Blasich

The Northwest Event Show has been the largest tradeshow in Seattle for local event & business professionals to network, discover new vendors for their projects and explore what the event industry has to offer. The event world is ever changing, and we understand that professionals are constantly learning. We are excited to announce that not only will the Northwest Event Show be two full days this year, but also new to the experience in this, our 25th year, is higher level education seminars.

As an attendee last year, you may have seen a few small rooms on the show floor with speakers presenting on various topics throughout the day. This year, we are doing even more and offering education tracks for the topics event and business professionals are interested in. These higher-level education sessions will be off the show floor in dedicated rooms where you can truly focus and learn from our incredible speakers.

So, what exactly will you have the chance to learn about? We focused in on five key topics for this year’s education tracks. Meeting Design, Event Technology, Personal Development & Leadership, Business Development, and Event Trends. Here is just a brief look into what you can expect from each of our key topics, and stay tuned for more sessions to be announced soon!

Teamwork of the staff, creative and friendly atmosphere

Meeting Design

Follow sessions within this track to learn how to hone your skills at keeping interest and engagement high while also ensuring that you take care of all your attendees basic needs.

How can you structure your event to delight your attendees and clients?  Expectations are changing, people want and need more out of events. Meeting design is more than just the shaping of the layout and content of an event. Learn how to design an event or corporate meeting that attracts attendees and create amazing experiences through in person and digital activations, relevant speakers and more. Learn new tricks and best practices for your next meeting, whether it be big or small!  

In fact, we have an amazing panel lined up to discuss why event and meeting design isn’t just themes and trends! Learn from our panel of top creative experts about how to design a great experience for your event. Hosted by Allison Lazar from RockLove with Emily Anderson from Lola Creative and Michael McCord from Exhibits NW, the Event Design panel is a can’t miss.

Event Technology

Sessions in this track will focus on new innovations in the tech world that will help make your life while planning and executing an event easier. With sessions on best practices with popular technical staples to demonstrations of new apps, software and digital services that will bring your event into the modern era.

No matter if you are a seasoned professional or a newbie in the event and corporate meeting world, we all use technology to plan meetings and events, communicate with our team and clients daily, promote events and more. Events are run on manpower and technology. Stop by our Tech Bar to get hands-on training on all the latest tech and gear. No matter your level of tech experience, you’ll learn how to use these technical tools to your advantage to delight your clients. With sessions lasting only 15-20, you’ll have the answers you need to start utilizing tech in your business or next event.  

Personal Development & Leadership

This track will guide you through personal development and discovery. With spotlights on team development, motivation and personal growth.  

While your business may be focused on your client’s needs and wants, don’t forget that you need to take care of yourself first and foremost. In this track, you will learn how to stay mindful during stressful times, how to cultivate your leadership ability and how to build a team that is outstanding.

Melissa Majors will be running a workshop focused on leadership strategies for women’s success. With her unique approach of ‘servant leadership’, Melissa will dive into tactics and best practices for how you can better serve your team, and yourself.

Business Development

More than networking, the Business Development track will give you face-to-face time with experts on incorporating sales and operations planning, contracts, security, marketing and risk management. This may not be the fun and exciting side of events and buisness professional’s lives, but it’s all essential. Whether you are well established, or new to the industry, you’ll learn plenty on how to keep your buisness going strong.

Nikki Raush, your very own Sales Maven, will be hosting a workshop dedicated to helping you understand how to turn your casual conversations into sales. Worried about being too pushy or how to have meaningful conversations with a stranger? Nikki will talk you through likeability and social cues and have you ready to close your next deal.

Event Trends

Attend sessions in the Event Trends education track to learn what is the hottest new thing that will have clients and attendees talking about your event. Stay ahead of the curve with insight on what attendees will love and how to implement those trends in your next project.

Remember the last time a meeting or event surprised you with something you’ve never seen before? When something in the content lineup was exactly what you were looking for, or how they managed the registration or ticket process was completely effortless? How did they use social media to accomplish that? Learn more about the power of social media with our Social Media Trends panel, hosted by Janet Granger from Two Beagles and with Michael Seifert from Q13 Fox, Josh Dirks from Project Bionic, Zachary Rozga from The Consumer Engagement Company, and Makenzie Davies from davies + dixon. You’ll love what you walk away with.

With your Advanced EDU Pass, the Northwest Event Show is not just two days of swag gathering and networking. You’ll walk away with hours of actionable teachings you can apply in your daily life, both personal and professional. The most successful buisness professionals are constantly learning, both from their peers and from professionals they admire. Take your business to the next level by actively seeking out new information, acquiring new techniques and honing your skills this year at Northwest Event Show.

What will you learn at the Northwest Event Show this year? What will you discover as your inspiration in the Pacific Northwest?

Register now for an Advanced EDU or VIP All Access pass and get access to all the higher-level education sessions and the chance to learn from the industries top minds and local superstars.

Not Your Average Trade Show

The power of personal contact is unparalleled in the world of business. Trade shows are a routine practice for many industries to showcase products and services to fellow professionals, and in some cases the general public. The Northwest Event Show (NWES) is an industry favorite attracting event & meeting professionals to the largest trade show of its kind in the region for more than 25 years. The show also draws a huge crowd of non-industry professionals seeking inspiration for the elements in their own world that so naturally crossover into ours.

Photo- Alabastro Photography

Photo- Alabastro Photography

I recall the first year I ran into familiar faces from my father’s office at the NWES, maybe 10 or 12 years ago. His career was in the nonprofit healthcare sector, so our meeting was totally unexpected and, as it turned out, a fortuitous connection for both sides! Their team happened to be searching for a location for their annual board meeting and my venue was the perfect fit. The relationship formed on the show floor resulted in a new regular client for the venue, and a new corporate donor for the organization. Every year since I’ve looked forward to seeing some of those same faces returning to the show, looking for their next inspiration.

 

What made this interaction remarkable is these were not event planners; they were the administrators, the executive assistants, and the human resource managers who collectively influenced every aspect of their business. They are not event industry professionals, but they are expected to plan and execute meetings, team building events and holiday parties. They are creating incentive programs for sales teams. They are booking travel and accommodations for executives. They are seeking the best professionals and services in our field to support their own business objectives to be successful in theirs.

 

Photo- Alabastro Photography

Photo- Alabastro Photography

The NWES provides our local talent the opportunity to rise to the occasion and put Seattle’s innovative and contemporary reputation center stage with the event industry. Already the industry’s most prominent trade show in this part of the country, the NWES has expanded to a two-day event offering educational seminars & workshops and face-to-face networking with far more individuals than a year of hopeful happy hour mingling.

 

This is one event we as Seattle professionals cannot afford to miss, and as this year’s program highlights are unveiled it’s becoming clear – this is not your average trade show.